ZipF / Blog
Library
Blog
Short, canonical pages for the questions people actually search. The white paper is the full thesis. These pages are the doors into it.
Company · 21 Aug 2026
What is ZipF?
The physical commerce intelligence company: hardware, software, graph, and how the name is spoken.
Category · 21 Aug 2026Physical commerce intelligence
Item-level demand from real checkouts, not reviews, maps, or footfall.
Product · 21 Aug 2026The Commerce Event Graph
Every bill as a structured event - plus consider-to-buy, uncaptured demand, and the live profile agents query.
Data · 21 Aug 2026POS data from the bill
Merchant-native item-level data versus reconstructed card panels.
Namesake · 21 Aug 2026Zipf's law
f(k) ∝ k⁻ˢ, George Kingsley Zipf, and why the company is called ZipF.
Thesis · 22 Aug 2026White paper
The full public paper: full-funnel moat, $1.55T US restaurants, $1.5T agentic GTV by 2030, and the sixteen-layer stack.