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Short, canonical pages for the questions people actually search. The white paper is the full thesis. These pages are the doors into it.

What is ZipF?

The physical commerce intelligence company: hardware, software, graph, and how the name is spoken.

Item-level demand from real checkouts, not reviews, maps, or footfall.

Every bill as a structured event. The graph is what buyers query.

Merchant-native item-level data versus reconstructed card panels.

f(k) ∝ k⁻ˢ, George Kingsley Zipf, and why the company is called ZipF.

The full public paper: product, market, sixteen-layer stack, and model.